In recent years, every business became electronic, in the sense, it remains about the digital transformation by digital technologies. Digital transformation leads to digital marketing. Every firm has its unique website where they will describe their company, its products, services and all other updates about their developments. The digital marketing of the products and services depends on different factors such as the optimization, web contents, website traffic, and even URL structure. URL structure influences website optimization. The URL is the uniform resource locator that provides the domain name of the website for the company.
#1 Inclusion of brand names
The brand names are to be included in the website such that the domain name will be structured with the use of brands. For example, KFC and McDonald are restaurants that have utilized their brand names on their website. The generic keywords are not usable and they create complications. The brand name on the website can create the website to be more optimized that leads to
#2 Careful with numbers
When naming the domain name of the URL, be careful with the use of numbers. Avoiding the numbers in the URL is the appropriate step for optimization of URL. The numbers are not allowed to use in the URL as it leads the customers and users to complicate with remembering the website. For instance, URL https://www.000webhost.com consists of numbers on the website. It can be avoided since they restrict the users to remember and should be pronounceable in simpler ways.
#3 Be Precise
The URL should be made very precise so that the users can feel comfortable to type, comfortable to say and even share in the social networks. The lessening of the length of the URL leads to more comfortable for the users and customers. Even shortening the URL, it should reflect the meaning else, it affects the optimization.
#4 Keyword usage
The keywords are suggested to use in the URL since they will provide the idea of the company with their respective products and services. The keyword rich domains will have more website visits rather than the URL without keywords. In the URL, the keywords may result to even negative sides. The keywords should be selected in such a way that it should promote the website and improve the ranking. Selection of keyword in the URL is a task that needs more attention.
#5 Name usage
If you are trying to add the product or company name that resembles the other company or infringes on some other company, then it will lead to legal issues and needs an attorney for solving the problem. Careful with assigning a name in the URL that is not advisable. Addition of names in the URL needs the attention since it leads to affect the business too.